I read this in the most recent WiredChurches.com newsletter... Thought it was interesting. Enjoy!
Kurt
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Excerpt from kemmeyer.com | by Kem Meyer, Director of Communications
Ignoring social media may be hazardous to your organizational health. The number of users is up 87% since 2003 and now outnumbers email users for the first time. In the past year, the time spent on social networks increased 73 percent, Nielsen says.
The full article shows ways more companies are using it. Thanks for the link, Guy Kawasaki.
Worth noting: the smartest companies use social media to LISTEN to what customers and competitors are saying. They don't jump in with the self-centered perspective of "here's another outlet for us to TALK." They use it as an opportunity to deliver great customer service fielding real-time to customer feedback; good and bad.
It's called taking your head out of the sand. And, it may not always be pretty. But, if you're serious about learning the perception others have (which is their reality), then I'm confident you can handle it.
Not ready to set up a blog, twitter or facebook account for your organization? That's ok. At least search to see what others are saying about your church or your company. And, here's where to start:
Technorati
Google
Twitter
Posted on
Tue, March 2, 2010
by Kurt Parks
filed under